Product management with end-to-end responsibility for retail and payment products; including market strategy, segmentation, game-plan roll-out, research, product promotion, communication, retail support, process improvements and production

Creation of a new market segment, from business concept to go-to-market with the first prepaid MasterCard in Belgium, bpaid & the bpaid gift card. After 3 years, market leader representing over 350.000 cards sold.  


bpost Marketing Manager retail & payment products



Product Innovation & Portfolio Management

Go-to-market mangement

marketing management for direct car and household insurance through the right mix of advertising, communication PR, direct and digital marketing

Digitalized the business of Touring Insurance (2009) and implemented a website with a subscription tool online, advertisement, content management and analytics. In parallel, redefinition of the company’s new multi-channel strategy: shop/ call center/web with increased ROI of all marketing KPI (sales, brand awareness, internet conversion)  

Leading the first project to create a young drivers insurance based on behavior with on-board monitoring box (2010) with 200 young testers on the road. 



Touring Assurances- CMO chief Marketing Officer 2008-2011

Web optimization, E-commerce, project management, people management

Bertolli - Unilver

Creation of a brand platform “La Gazetta di Bertolli”

TAO Drinks

Launch of a new drink in the health segment; TAO drinks (Carlsberg 4 years).  


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Marketing Experiences


Leading the transformation project retail banking and insurance website kbc.be. Change from an informative to a selling/converting website with numerous internal stakeholders. 

Deliver in time (10 month) and budget a qualitative restructured, rewritten selling website with a team of 12 digital marketers and an external web agency. 


KBC Head of E-commerce Conversion 2011-2012

Digital Transformation &


clients in brand activation agency Karamba


successful long term key client management with specific projects.

managing and developing the business  for key clients with my team of accounts for various sectors :

drink/food, automotive, telco with success. won numerous professional awards.  

Managing the bank & insurance communication specialists teams ( 22FTE) on two sites for banking & Insurance.

led the communication department responsible for all commercial communication towards brokers (magazine, online, folder, POS material…).

Achievements: professionalized the department, gaining trust and credibility from all internal stakeholders towards the department by delivering qualitative communications.  


Distribution Communication and event Manager- AXA Belgium


People coaching & Management


Main partner for D2D, DM and sales support material in B2C and B2B (3 years).


Rolling Rock beer activation campaign (InBev 4 years) international "best of best" sales promotion prize in USA/Chicago